Reinforcing valuable existing business or staff relationships with an aspirational reward is a proven retention method. Increasingly used by progressive employer companies to keep their key staff motivated and positive, it reduces recruitment expense, disruption and delays. Often these schemes, along with long service awards, are being integrated within employee rewards and benefit packages. Applying measurement criteria to an incentive programme creates an effective field of accountability. From measuring staff kpi achievement or simply contracted hours, to sales force target performance, or customer purchasing levels; wherever measurement can be made - motivation can be applied. Often it can even be self funded e.g. incremental business or improved service standards.