| Title: | Two For Manhattan | Morphy Richards, market leading small appliances brand needed to register a distinctive, premium priced range with its independent retail customers. By using a high profile consumer competition, they not only gained valuable display opportunities and improved consumer visibility, but reinforced the product's price point and style kudos. Prize, theme, point-of-sale materials, response handling, independent judging and fulfilment were all undertaken by USP! |
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| Client: | Morphy Richards | ||
| Proposition: | Holiday prize competition on pack/in-store | ||
| Objective: | To cross sell two up-market appliances (kettle and toaster) by offering themed competition entry exclusively to purchasers of both items. Product range name Manhattan, prize holiday for two people for two nights in New York including helicopter tour and harbour dinner/cruise. | ||
| Target: | ABC1 consumers |
