| Title: | Land Rover Assured Extended Warranty | Our client Car Care Plan are Europe's leading vehicle warranty business. They underwrite a whole range of manufacturer schemes usually marketed anonymously under the makers name or sub brand. A range of promotional techniques are used to generate sales and renewals. Some are directed at the end-user via direct mail, others incentivise dealer network staff usually on a vehicle sales penetration ratio measurement. |
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| Client: | Care Care Plan Ltd | ||
| Proposition: | Staff incentive to sell 'own brand' extended warranty cover to used vehicle purchasers within franchised dealer network. | ||
| Objective: | Increase sales penetration to target - based on conversion ratio by incentivising all participants. Dealerships compete within eight leagues. Reward top performer and runners up in each league. | ||
| Target: | UK used vehicle sales staff and service receptionists. |
