Title:	Crystal CLEAR		A global chemicals company with a specific UK need to address amongst its agricultural customers. Pioneering purchase incentives in this sector, BASF maintained the ethical high ground yet appealed to purchasers at a commercial level using the proven incentive formula. A promotion that created a distinct point-of-difference and elevated product awareness during a key selling period.
Client:	BASF - Agricultural Chemicals
Proposition:	B2B purchase accumulator/redemption reward
Objective:	To lock purchasers in to premium product during key (weed killing) buying period and to protect brand dominance from competitor discounting.
Target:	UK arable farmers and agronomists